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What We Stand For

12 Things To Know About Our Brand

Our Promise:
We promise to be the amour for survival for the reality
of our children’s everyday life. To start a revolution + empower
humans to push through the pain of growing + transform
the landscape around us; to be a better world.

Kindness

/ˈkʌɪn(d)nəs/
noun

The quality of being friendly, generous, and considerate.

We Are Here To Change The World

We believe it is time to acknowledge that there are personal + global issues that need to be healed + education is key.

Adverse childhood experiences, are the single greatest unaddressed public health threat facing our nation today.

We show the courage to acknowledge this is real + this is all of us.

Individuality

/ˌɪndɪvɪdʒʊˈalɪti/
noun

1. The quality or character of a particular person or thing that distinguishes them from others of the same kind, especially when strongly marked.

2. Separate existence.

Rebel Heart –
We don’t want to fit in.

We share our wild spirit, our soft heart, sweet soul with is hard world.

We respectfully rebel against societies expectations + create a powerful brand that encourages our youth to do the same.

We encourage love instead of judgement + we listen to understand, not just hear to answer.

We inspire the youth to be the leaders + protectors of the ones who need.

We never accept mistreatment, when it come between the youth + our vision for the future.

We Believe In Respect.

Courage

/ˈkʌrɪdʒ/
noun

The ability to do something that frightens one; bravery.

We Choose To Educate – We Deal In Words Of Hope

We Raise Our Words Not Our Voice.

Every collection has a message + a reason –

We powerfully whisper words of wisdom + encouragement
to empower + restore the world within + around us.

Wild Warriors: fighting for authenticity, not approval.

Clothing is the vehicle to take our message out into the world.

Bravery

/ˈbreɪv(ə)ri/
noun

Courageous behaviour or character.

Disrupting Fashion Trends

Our brand will continue to not follow trends, fast fashion won’t define us.

We instill confidence in the communication of our humans through sensory focused designs, clothing is our chosen skin.

Bold

/bəʊld/
adjective

1. (of a person, action, or idea) showing a willingness to take risks; confident and courageous.

2. (of a colour, design, or shape) having a strong, vivid, or clear appearance.

United We Rise – Divided We Fall

We stand up for solidarity + inclusiveness regardless of humans race, differences, class, gender, age, shape or ability.

Our brand does not enslave, endanger, exploit, overwork, abuse or discriminate against anyone – our brand liberates worker + wearer + empowers all humans to stand up for their right.

Human

/ˈhjuːmən/

adjective
Relating to or characteristic of humankind.

noun
A human being.